Week 19-Last week I shined, where do I go from here?

Week of 5/10-5/14, 2010

Wednesday 8:30-3:00=7

Thursday 11:00-3:00=4

Friday 8:30-5:30=8

Hours left for credit 40.75-18.5=22.25

Blake Behrens wanted me to look up the different programs that I use to create some of the Augmented Reality stuff. So this week I have been researching all the different programs that are used to start this stuff. I have found Autodesk, Blender are some of the more popular programs used to create some 3D models. I am researching the websites and figuring out which ones might be the most user friendly.

The owner Tim Berney gave me a project this week to import a batch of pictures to a Power Point presentation. Well, If I had a PC sthat is easy to do, but I have a Mac and there is no way to import a batch of pictures. I did not know any way around it so i dragged and dropped each of the 457 pictures onto a separate slide in the presentation.

The Powerpoint was too big and would not save, my program crashed, and I lost all the work. I was frantic, i did not know what to do. Tim kept on telling me that that there is a way to do it without having to do it one by one. I found out Tim has a PC. You have to download a plug in for mac to support that function. I was in the doghouse because this needed to get finished. Marketing Director Jacquelyn Lamar, heard that I was in panic, and helped me out, but the same thing happened to her. She just sent the picture files off and told Tim he was going to pick which pictures he wanted in his presentation.

This just shows that I am still learning on how to deal with situations like this, I did not know what to do. For the first time since I have been here, I felt like I was under the gun. Thanks to Jacque helping me out, I got through it alright.

Week 18-My time to shine

Week of 5/3-5/7, 2010

Tuesday 8:30-1:00=4.5

Thursday 8:15-12:15=4

Hours left for credit 49.25-8.5=40.75

I have been cramming in school, and cramming to get this presentation prepared. I have a final on Friday and this presentation on Thursday. It's been taking me awhile to figure out Powerpoint, how to convert the Youtube Videos to video format to insert it into my presentation. Just like when I was helping Alison, with Advanced Academics, it all comes down to formatting. That has been the biggest problem for me is knowing how to use all the programs to a perfection.

In my presentation I went over key examples of how other advertising agencies have used AR as a marketing tool, give them some examples, let them try it out for themselves, then went into other industries have used AR, and then had question time.

Everyone was very pleased with my presentation. I had a few people give me some recognition for a good job, and they are having me look further into using AR. The programs it takes to use are 3D modeling programs, which I have no clue on how to use them, but I am going to find out how it works.

It's funny because, I was creating hype in my mind for this presentation. I knew that what I was presenting is something that VI had never seen before. When i gave my presentation, I almost expected a Hollywood ending where everybody applauses, and asks me to join the team. That did not happen. Everybody just got up and went to lunch.

Week 17-Almost showtime

Week of 4/26-4/30

Tuesday 10:30a-2:30p=4 hours

Thursday 8:30-12:30=4hours

Friday 8:30-11:00=2.5 hours

Hours left for credit 59.75-10.5=49.25

It's crunch time on this presentation. I really need to start getting it together. My problem, just as in my other projects is streamlining information. I found so much info on the subject, and I still feel that I need more, but less at the same time. I have found many different uses for Augmented Reality (AR), the problem is finding practical uses and relating it to how it could serve Visual Image clients.

I also have projects and presentations due in my other classes. So its all grinding on me. I have not had the luxury of much sleep lately, I am just trying to get through this semester. It's all almost over.

Week 16-Where to start?

Week of 4/19-4/23

Tuesday 9:30a-1:30p=4 hours

Thursday 10:00-1:30=3.5 hours

Hours left for credit 67.25-7.5=59.75 hours

This week is all about the presentation. I am starting to get my Powerpoint together over Augmented Reality. I do not know how to use Powerpoint that well so it is kind of challenging. I am going to watch pacesetter, on the OU website. I will be able to get some good tips there. I really want this to go right, the more I impress, the better for future opportunities.

All this week I collected pics, and searched you tube for videos that I might want to use in this presentation. My goal for this presentation, is to get Visual Image on the forefront of our local market, as the first to start using this type of advertising. I think that this will start great viral campaigns for the product and draw awareness to the product, through the use of this interactive form of marketing in their media mix.

Week 15, Getting back to basics

Week 4/12-4/16

Tuesday 8:30a-3:30p=7 hours

Thursday 10:00-12:30=4 hours

Friday 8:30-11:00=2.5 hours

Hours left for credit 80.75-13.5=67.25 hours

I am still working on ad research I have gotten back to basics and I am just doing more specific searches on the web. Even though I have already met with Chelsea on the topic, and have already gone through my findings, I was just trying to find more information, because things now have slowed down.

I was also just doing some general news research to find out what is happening in the Advertising Industry. I have found a couple of new websites with articles on the subject. Doing the kind of stuff whileI have been doing for VI, has really gotten me interested in finding out what is happening in the field. I feel that as an intern, what they look for is any new insight in the industry from the students that come through here. This does two things show them my interest, and also allows me to pass on knowledge that they otherwise might have passed in their daily duties.

Everybody is always busy in the agency, so being able to do simple things as send them articles that I found is always a help, because I am sure they never have time to find the info themselves. In my goal to gain notoriety and further experience, what this has lead to was a good find in something called Augmented Reality, and its use in campaigns within the industry. I showed the Creative Director, Steve Sturges, and Production Artist, Preston Herring about it and they loved it. Preston commented to me later, "good find." I felt really enthusiastic about the find, so much in fact that I wanted to let everyone else know about it. I started showing the others, and even the internship coordinator, chelsea about AR. Chelsea, later approached me, and asked me to start prepping a presentation on it, due in two weeks.

This is my chance to shine, Here I go!

Week 14, Back to It.

Week of 4/5-4/9, 2010

Tuesday 8:30-12:45=4.25 hours

Thursday 8:30-12:30=4 hours

Hours left for credit 89-8.25=80.75 hours

Well I am back at it, just doing more research. I was not able to find much on different types of ad forums, so I may be hitting a dead end. In this day and age with websites all over the place, social media, blogs, and so on I find it hard to believe that adforum.com is the only forum, worth while, there must be another one out there that has not been able to gain much exposure on the top search engines. As a far reach in order to find something, I went to the University of Oklahoma Library, and asked the Librarian for some search tips. She told me to go through all the e-databases found on their website, and search trade articles to see if i can find anything. So that is my next step, now I just have to read through articles and see if I can find anything, relating to the subject at hand...Here goes ad forum research trial number two.

Side note, on Tuesday I received my final editing revisions for Advanced Academics. Allison didn't have me change much, just a few commas, some spacing issues, and I was finished. Last night she sent me an email, saying that all the revisions looked great, and that I did a great job on the project. Positive recognition is always pleasing, and I aim to keep moving in the same direction.

Week 13, Dead Ends!

Week of 3/29-4/2, 2010

Tuesday 8:30-10:15=1.75 hours

Hours left for credit 96.75-1.75=95 hours

Today I am only here for a little a couple of hours because I have a doctors' appointment, and have to leave early. I had planned to meet with Chelsea to discuss what I have found on my research, but the plans have changed. There is a meeting on mobile media. Ron Cariker, of 7 Media Group came and spoke to us about how mobile media, more importantly cell phones, is changing the face of advertising. He presented the importance and dynamics of this changing face. The smartphone has created another advertising portal, and now the issue is the ethics with tapping into people's phones to advertise through geolocation marketing. He also went through all the steps and protocol in a mobile marketing campaign. All in all I was very impressed with the presentation, because we have discussed about this type of advertising in class, but I had yet to meet anyone that actually specialized in this type of marketing.

Thursday 8:30-12.30=4 hours

Friday 9:00-11:00= 2 hours

Hours left for credit 95-6=89 hours

Thursday and Friday I worked on more of the advertising forum research. Thursday I spoke with Chelsea and we went over what I had found so far. The only website I found that Chelsea felt was worthwhile is adfroum.com. When we spoke she informed me that wanted me to go further into research, and find out why some of our competitors are members of this site and so on, but I couldn't find much, I will just keep plugging away.